Susan Van Dyke Susan Van Dyke

Choosing the perfect location for your law firm's retreat in British Columbia

Looking for a Canadian law firm retreat location? Selecting a Canadian destination for your law firm’s retreat is no simple task, especially in a place as diverse and scenic as British Columbia. Let’s look at some gorgeous retreat locations in BC for your firm’s next destination.

The right location fosters productivity, team cohesion, and relaxation, while also providing engaging extracurricular activities and top-tier accommodation.

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Susan Van Dyke Susan Van Dyke

A guide to planning your law firm retreat

If you’re organizing a retreat, you probably have a few questions. While every firm’s needs and budget are different, here the most comment questions I get and some thoughts based on decades of experience attending and speaking at law firm retreats

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Susan Van Dyke Susan Van Dyke

Is your firm too small for a full-time marketing position?

Fractional marketing allows you to market your small firm one step at a time

Most small law firms do not have marketing and business development resources to grow their firm. Many also do not feel that they are in the financial position to outsource all of these activities – especially all at once.

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Susan Van Dyke Susan Van Dyke

Case summaries on your website will help win business

Every time we prepare an award submission for clients, we stand back and admire their incredible legal work. We love the challenging and complex nature of the matters we include in the various submissions we draft. Each one tells a story of a special deal, unique dispute or ground-breaking legal precedent. It’s like looking at a display of exquisite goodies and observing some of the most interesting (and often award-winning) legal work of the year. It’s where our team totally geeks out.

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Susan Van Dyke Susan Van Dyke

Legal Marketing and technology tips for small and mid-sized firms

This essential video on law firm marketing fundamentals is for administrators and managing and marketing partners. We discuss where to focus your marketing efforts, which tech tools give you the greatest marketing boost and how marketing and business development strategies have shifted in 2021. These 30 minutes pack a punch and will give you tools and more confidence to activate your firm’s marketing projects.

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Susan Van Dyke Susan Van Dyke

Law Firm Directories, Awards and Rankings in Canada and USA

Our clients get inundated with unsolicited invitations from publishers dangling the possibility of an award or notable ranking. We get it. No one wants to miss out on getting the recognition you deserve. From increasing your profile to boosting your confidence and enhancing name recognition, there are benefits to participating in ranking publications and awards.

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Susan Van Dyke Susan Van Dyke

LMA Canada

What started as a brown bag monthly legal marketing Vancouver roundtable sometime around 1998, progressed to the first international chapter of Legal Marketing Association, the Vancouver Chapter…

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