In part one of this article, we addressed the importance of social media for small firms and the key platforms to consider when your firm does not have a dedicated marketing person and internal resources are limited.

Here in part two, we will discuss the importance of having a content strategy and share some best practices and tips & tricks to keep the process as simple as possible.

With a ten percent jump in global social media users in the last year alone, social media remains one of the most effective, easy, and affordable ways for law firms to attract new clients and employees, build market profile, boost SEO, and drive traffic to your most valuable marketing tool – your website.